Let It Go Creations

Retail Store

We were asked to apply the elements and principles of design to create a name and logo for a conceptual brand of eco surf clothing.

After brainstorming the name ‘invocare’ came about, it’s Latin for “to call upon.” The vibe of the brand had an earthy, natural feel to it with a vintage/retro subculture; the target audience was the mature woman.

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  • Retail Store
  • Retail Store